A Means-End Chain Model Based on Consumer Categorization Processes - Jonathan
Gutman, 1982 … Consumers tend to operate at the lowest level of abstraction (the grouping …

Personal values research in marketing has recently received a substantial amount of attention
from both academics and practitioners. This more in-depth profiling of the consumer and …

… An illustrative ladder elicited from a respondent in a study of breakfast cereal (Gutman & …
bottom to the top as a perceptual orientation (Reynolds & Gutman, 1988)—a way a segment of …

Discusses the contributions that the means-end chain research model (the linking of
attributes to consequences and to personal values) can make to creating images for products/…

… This discussion will focus on in-depth one-on-one approaches, with laddering (Reynolds
and Gutman, 1988) … Lacking this, the author suggests a review of Reynolds and Gutman (1988). …

Malaria remains one of the most preventable causes of adverse birth outcomes. Intermittent
preventive treatment in pregnancy (IPTp) with sulfadoxine–pyrimethamine is used to prevent …

Despite an increasingly rich understanding of its pathogenesis, acute myeloid leukemia
remains a disease with poor outcomes, overwhelmingly due to disease relapse. In recent years, …

Background Resistance of Plasmodium falciparum to sulfadoxine-pyrimethamine threatens
the antimalarial effectiveness of intermittent preventive treatment during pregnancy (IPTp) in …

Effectiveness of double umbilical cord blood (dUCB) grafts relative to conventional marrow
and mobilized peripheral blood from related and unrelated donors has yet to be established. …

Acute myeloid leukemia (AML) is the most common acute leukemia in adults. Leukemia stem
cells (LSCs) drive the initiation and perpetuation of AML, are quantifiably associated with …