… et al. 2017; Villarroel Ordenes et al. 2018), and on the motivations that drive consumer posting
on social media, including considerations of status and self-presentation (eg, Grewal et al. …

Although engagement of medial prefrontal cortex (MPFC) underlies self-referencing of
information for younger and older adults, the region has not consistently been implicated across …

This research investigates the mechanism by which the aesthetic premium placed on produce
contributes to consumers’ rejection of safe, edible, yet aesthetically unattractive, fruits and …

In the context of user-generated content (UGC), mobile devices have made it easier for
consumers to review products and services in a timely manner. In practice, some UGC sites …

Consumers frequently express themselves by posting about products on social media.
Because consumers can use physical products to signal their identities, posting about products …

To date, the literature offers multiple suggestions for how to recover from service failures,
albeit without explicitly addressing customers’ negative, high-arousal states evoked by the …

Consumers often desire to become better versions of themselves. Reflecting this interest in
self-improvement, the marketplace offers consumers a wide range of products and services …

We develop a marketing-centric framework for delivering affordable, clean energy to
consumers by leveraging the marketing 4 Ps to encourage a bi-directional flow of information …

CTLs and NK cells use the perforin/granzyme cytotoxic pathway to kill virally infected cells
and tumors. Human regulatory T cells also express functional granzymes and perforin and …

Several techniques are commonly used for genetic analysis of interphase nuclei. Flow
cytometry assays the distribution of DNA content in populations of nuclei stained with a DNA‐…